Ayelet Noff is the Founder and CEO of award-winning PR Firm Blonde 2.0 with offices in Tel Aviv and Boston. Founded in 2006, the firm specializes in publicizing the hottest crypto and technology startups as well as companies such as Google, Microsoft, Waze, Viber, and others. Blonde 2.0 has 35 employees and helps its clients receive coverage in major publications, engage with consumers and influencers, and create a consistent buzz on the Web and beyond. In early 2017, she established a special dedicated unit called BlondeChain, that is designed to serve the specific PR needs of its over 50 blockchain clients and is responsible for 4 out of the 7 biggest ICOs of 2017. In 2017, Ayelet was named by Business Insider as one of the world's 50 best public relations people in the tech industry: http://www.businessinsider.com/the-best-pr-people-in-tech-of-2017-8/#45-ayelet-noff-blonde-20-7 and has also been named one of the Startup Nation's "Movers and Shakers" on Forbes. She is the host of 'Startups Around the World' on the i24 News Channel, and a regular contributor at publications such as VentureBeat, Forbes, and The Next Web. Since founding Blonde 2.0, she has led the PR activities of about a total of 1000 companies, and lectures on how to pitch the media in conferences around the world.